What are the benefits of using social media for business?
On Instagram alone 80% of people follow at least one business.
If you’re not taking advantage of social media marketing, you’re missing out on a fast and effective way to reach your audience.
Below are a handful of ways in which social media can help you connect, engage, and grow your business.
Increase brand awareness
With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and targeted potential customers. 60% of Instagram users say they discover new products on this platform.
Customer and audience engagement
Social networks give you the opportunity to interact directly with customers and fans, and likewise give them the chance to interact directly with your brand. Unlike traditional media, which offers only one-way communication, social media is a two-way street.
Humanise your brand
To connect with customers—and potential customers—you’ve got to show the human side of your brand. Show the face of your business, before and after pics, add personality and meet the team posts. The ability to create real human connection is one of the key benefits of social media for business
On their mind
Keep your social posts entertaining and informative, and your followers will be glad to see your new content in their feeds, keeping you top of mind so you’re their first stop when they’re ready to make a purchase.
Increase website traffic
Social media posts and ads are key ways to drive traffic to your website. Sharing great content from your blog or website to your social channels is a great way to get readers as soon as you publish a new posts
Social media offers a way for potential customers to express interest in your business and your products. Lead generation is such an important benefit of social media for business that many social networks offer advertising formats specifically designed to collect leads.