Quick Marketing ideas to boost your business:

People holding social media icons
  • Keep social tabs on competitors – Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.
  • Join in on weekly hashtag themes like #ThrowbackThursday – If you want to build your social media following, you need to be an active participant in the community. This means posting regularly, and also joining in on fun weekly social media traditions that already have a loyal audience.
  • Write for your audience – The best pieces of content are the ones directed at your key audiences. Understand your customer: know their pain points, what gets them psyched, and what keeps them up at night. Killer content addresses your audience’s needs and concerns!
  • Add a visual element to ALL your content pieces – People get bored with text really fast! To keep visitors reading, it’s essential to have images breaking up your text paragraphs. Don’t overlook the importance of a visual element.
  • Video is an incredible marketing strategy when it comes to promoting a new product or service, or drawing in and retaining the attention of users. The retention rate for visual information can reach 65% vs. 10% for text-based info.
  • Post about industry hot topics – What’s the buzz in your field? Post about topical news and trending topics related to your industry to get in on the burst of action and show that you’re in the know.
  • Collaboration can extend your reach and build your reputation. Consider all the different partnerships you could build – partner with a charity? A related business? You can co-author a blog post or guide, co-host a webinar, etc.
  • Divvy up your content – Don’t go content-overboard or you’ll end up overwhelming users. We live in a competitive attention economy, and if you’re creating new stuff every single day, people may tire of you, even if everything you share is excellent. Figure out what pace works for your audience.

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